Why Lovat Parks Became a B Corp

At Lovat Parks, we’ve always believed that holidays should do more than help people rest — they should help the planet, too. From the beginning, our mission has been about creating beautiful spaces for people and nature to thrive side by side.

We became a B Corp because we believe business can — and should — be a force for good. It’s a reflection of our founder Raoul Fraser’s vision: to build a company that balances purpose with profit and leads by example in an industry that hasn’t always put customers and communities first.

We became a B Corp principally because we believe that business can be a force for good — and that profits should not be the sole aim.
— Raoul Fraser, Founder, Positive Impact Report 2025

What is a B Corporation?

If you’re not familiar with the term, a B Corp is a company certified for meeting rigorous standards of social and environmental performance, transparency, and accountability, as defined by Investopedia. B Corps are legally required to consider the impact of every decision on their workers, customers, community, suppliers, and the environment. It’s a global movement that’s redefining what success in business looks like through aiming to do good.

Our Journey to Certification

When Lovat Parks was founded in 2018, purpose was baked into our DNA. As Raoul puts it, “We wanted to create something that felt genuinely good — for our guests, for our people, and for our planet.”

Our 15 month certification journey was rigorous. Every detail of how we work, from our governance and employee wellbeing to our energy use and community support was reviewed. That dedication paid off because in 2020, we became the first holiday park operator in the UK to be certified as a B Corp.

A Milestone Achieved: The UK’s First B Corp Holiday Park Group

Becoming the UK’s first B Corp certified holiday park group was a proud moment for our entire team. Our initial B Impact Score was 82.4, passing the certification threshold of 80 and putting us alongside inspiring brands like Patagonia and Innocent.

You can learn more about this milestone on our B Corp page or visit our official B Corp profile.

Continuous Improvement: Our Recertification and New Score

B Corp certification isn’t a finish line, it’s a promise to improve. Every three years, companies must recertify and demonstrate progress. In 2024, after months of evaluation, we were delighted to announce an improved B Impact Score of 91.1, up from 82.4. This increase reflects tangible change across every part of our business. From reducing our Scope 2 electricity emissions by the equivalent of 30 blue whales, to cutting landfill waste by 45.5% and increasing organic composting by 227%, every improvement represents real progress. Our dedicated Positive Impact Manager, Lian Locke, and a team of B Corp Champions across all parks have been instrumental in these efforts.

What Being a B Corp Means for Our Guests and Community

Our B Corp values come to life every day in our parks.

When you stay with Lovat Parks or buy a holiday home with us, you’re supporting a company that:

• Partners with local and B Corp suppliers, from Jude’s Ice Cream to Pentire Drinks down in Cornwall as well as Big Potato Games at all of our parks.
• Launched the UK’s first holiday park board game libraries with Big Potato Games — bringing joy to rainy days and connecting families in simple, sustainable ways.
• Engages with local communities — from beach clean-ups with Surfers Against Sewage to educational projects like our New Forest Primary School circularity project, where children helped recycle toiletries into a mud kitchen.
• Encourages responsible travel as founding members of Travel by B Corp, helping guests make sustainable choices without compromise.

These are just a few examples of how being a B Corp translates into positive action, as well as better holidays, healthier environments and stronger local communities.

Join Us on Our Positive Impact Journey

As we continue toward our 2030 net zero goal, we know there’s still much to do. But every small step, every solar panel installed, every local partnership formed, every guest who refills a water bottle or joins a beach clean moves us closer.

We’re proud to be part of a community redefining what business can be. And we couldn’t do it without our incredible team, our owners, and our guests who choose to make a positive impact simply by staying with us and sometimes even inspire our B Corp improvements. Learn more about who we are and what drives us.

Get to know us