Turning Potential Into Something Special At Waxham Sands

When Waxham Sands became part of the Lovat Parks family in February 2022, we saw a wonderful opportunity to build on its history as a much-loved touring & camping holiday park. Like many parks that change hands, there were areas where we could add our own touch or as we like to call them, little Lovat details. With some thoughtful updates and care, we’ve been able to evolve it into a beachside destination offering touring and camping, holidays, and even holiday home ownership. Some reviews from the early days reflected these growing pains, and we completely understood guests’ concerns about amenities that weren’t quite meeting expectations.

The UK Holiday Home Market is Booming

Before we dive into our transformation story, it’s worth looking at why now is such an exciting time for UK holiday home ownership. With the rising cost of living, many people are choosing UK based holidays and short breaks over travelling abroad, with 80% of Brits considering UK holidays in 2025.

The UK Holiday Rental Property Market has also shown strong growth, with Mintel forecasting its value to rise more than 10% in 2025, reaching over £3 billion. English households owned 873,000 second homes, of which 495,000 were located in the UK. These figures highlight the growing appeal of UK holiday homes, both to book and to buy.

The Smart Money is on UK Holiday Homes

While we were busy transforming Waxham, the broader market confirmed what we already knew: UK holiday homes represent fantastic value with holiday lets continuing to offer strong domestic demand.

From Potential to Paradise: Our Waxham Transformation

When we welcomed Waxham Sands into the Lovat Parks family, we saw a park full of potential. While some areas were ready for a refresh, this gave us the perfect opportunity to enhance the amenities and create the luxury experience that families deserve for their hard-earned holidays. What we tackled first:

New Toilet Blocks & Improved Amenities

Gone are the days of questionable facilities. We invested heavily in brand-new toilet blocks with proper showers, clean facilities, and the kind of standards you’d expect from a premium holiday destination and especially one that still offers touring & camping. Our recent reviews now mention “very friendly staff, clean loos and showers, no issues with loo roll and plenty of hot water every time.”

Expanded Holiday Home Offering

We didn’t just improve existing facilities – we completely reimagined what Waxham could offer. Our Norfolk park now includes Standard, Superior, or Luxury holiday homes that cater to every budget and preference. We’ve transformed from being “just for touring and camping” to including “comfortable holiday homes” with picturesque sand dunes as your backdrop.

Our static holiday home grades include:

• Standard: Perfect for families wanting comfort without the fuss
• Superior: Step-up amenities with enhanced space and features
• Luxury: Top-tier accommodations with premium finishes and private outdoor spaces
• Exclusive lodge: Double the space of our holiday homes

Glamping pods

We have also welcomed glamping pods to Waxham Sands, featuring mezzanine sleeping areas, providing extra space and a unique layout perfect for families or groups. Each pod comes with a private hot tubs, so guests can unwind under the stars after a day of adventure, enjoying the perfect blend of comfort and luxury in a seaside setting.

Holiday Home Ownership Opportunities

At Waxham Sands, we’re nurturing an ownership community in its early stages, giving you the opportunity to make buying a holiday home in Norfolk a reality. Something that was not available under the previous owners.

The Mini Golf Course

Because sometimes the smallest touches make the biggest difference, we added a mini golf course that’s become a family favourite. Guests now rave about the “mini golf lots of fun” alongside other improvements.

Why This Transformation Matters

The results speak for themselves. Recent visitor feedback tells a completely different story: “We are just back from a brilliant family holiday at Waxham Sands! We didn’t want to leave! There were ‘wow’s’ when we first opened the lodge – stunning and new looking.”

What we’ve achieved goes beyond just fixing problems – we’ve created something special. Guests now describe us as “one of the most recent sites from Lovat Park Holidays’ portfolio” that impresses with being “immaculate and well-equipped.“

What Makes Lovat Parks Different

We’re not just another holiday park operator. We are committed to responsible travel and are the first B Corp certified holiday park operator. We’ve received the Feefo Gold Award in our first year and been named the Best UK Travel Company by the British Travel Awards. When you choose to buy a UK holiday home with us, you’re not just getting a new home from home, you’re investing in a community that values sustainability, excellence, and genuine care for both guests and the environment.

Ready to explore UK holiday home ownership?

Our transformation of Waxham Sands proves that with the right vision, investment, and commitment to quality, any location can become extraordinary. From addressing legacy issues to creating new opportunities, we’ve shown what’s possible when you put guests first. Whether you’re looking for your first holiday home or expanding your portfolio, Lovat Parks offers something special: proven track record, B Corp certification, award-winning service, and locations that guests genuinely love returning to year after year. Discover your perfect holiday home with Lovat Parks today, where every stay feels like coming home.

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