Travel by B Corp: Redefining Responsible Travel

At Lovat Parks, we believe holidays should be as good for the planet as they are for people. That’s why we’re proud to be a founding member of Travel by B Corp, a group of purpose-led travel companies united by one shared mission: to make it easier for everyone to travel better. As featured in our Positive Impact Report 2025, this movement is helping shape a new future for tourism, one where joy, discovery, and responsibility go hand in hand.

What Is Travel by B Corp?

Travel by B Corp was born from a shared desire among certified B Corps in the travel industry to give consumers confidence that their choices really make a difference.

As the report explains:

“We came together to create Travel by B Corp with the simple aim of helping UK consumers to travel better by choosing B Corp certified travel businesses.”

That means every company in the collective from accommodation providers and tour operators to experience creators meets the highest standards of social and environmental performance, transparency, and accountability.

“At Travel by B Corp, we believe that great experiences go hand in hand with doing the right thing. Sustainable travel is a more exciting, rewarding and enjoyable way to experience the world around us.”

A Promise to Travellers, Members, and the Industry

Travel by B Corp is built around three core promises — one to travellers, one to members, and one to the wider industry. Together, they define what responsible travel really means.

To Travellers:

• We take the hard work and doubt out of sustainable choices in travel.
• We are accountable, transparent, and honest.
• Our experiences will always be better — never compromised.
• We are friendly, welcoming, and not preachy.
• We will demonstrate what responsible travel looks like in action.

To Our Members:

• We know the impact is greater when we work together.
• We’ve already reached a new standard for our industry.
• We acknowledge that sustainability is a journey, not a destination.
• We focus on what we’re doing — not what others are not.

To the Travel Industry:

• We are committed to changing the language of sustainability.
• We will be leading voices at the forefront of this urgent mission.

Why It Matters

The travel sector is one of the most influential industries in the world — and one of the most capable of driving positive change. Travel by B Corp empowers people to make better choices without confusion, guilt, or greenwashing.

“A customer choosing to travel with a B Corp certified business is a customer choosing to do the right thing.”

When travellers book with a B Corp, they’re supporting companies that value people and the planet as much as profit. It’s about creating experiences that enrich — not deplete — the world we explore.

Lovat Parks’ Role

As the UK’s first B Corp holiday park operator, Lovat Parks is proud to be part of this pioneering movement. Our founder, Raoul Fraser, sums it up perfectly in the Positive Impact Report 2025:

“We became a B Corp because we believe that business can be a force for good and that profits should not be the sole aim.”

By joining Travel by B Corp, we’re helping guests, owners, and our entire industry take meaningful steps towards a fairer, greener, more responsible future for travel.

Looking Ahead

As Positive Impact Manager Lian Locke shared:

“We look forward to a change-making, collaborative 2025 — one that will see further learning and education in the travel sector and make a real difference in responsible tourism in the UK.”

Travel by B Corp is the foundation for that change — a community where passion meets purpose, and progress happens together.

Because when we travel by B Corp, we travel better.

Read more about Travel by B Corp and our sustainability commitments in the full Positive Impact Report 2025.