Privacy Policy

What is the purpose of a Privacy Policy?

Our website helps you find your perfect holiday or holiday home at our parks. In order for us to

provide you with our website and services we may need to collect personal information about you.

We want you to use our website and services safe in the knowledge that any personal information you

give us is held in accordance with the law. We have written this Privacy Policy to tell you:

What personal information we collect about you when you use the website
How we use your personal information
Who we may share your personal information with
Any transfer of personal information outside of the EEA
How long we keep your personal information
What we do to protect your personal information
What choices you have in relation to your personal information

This website is owned and operated by Lovat Parks Limited. Registered Company number 10782220 and our registered address is WeWork Paddington, 2 Eastbourne Terrace, London, W2 6LG. Should you have any comments or queries about this website please contact privacy@lovatparks.com

We last updated this Privacy Statement on 28 April 2020.

What information we collect about you?

We may collect the following information about you:

Your name and address
Your contact details including email address and telephone number
What kind of holiday or holiday home you are interested in
Correspondence about your request to view a holiday home for sale
Where there are additional members of your party for a holiday booking, we may ask you for their name and age. These are used to allow us to manage your booking and so that we know who is staying with us
If you take part in a competition we will collect and process information about your entry
We collect information about your credit or debit card where you use it to pay for our services
If you request a brochure(s)we may call you to check that you have received the information you
asked for
We may collect details of your marketing preferences and whether or not you want to receive certain
marketing messages (e.g. marketing emails) from us
If you are involved in a reportable accident or incident while you are with us, we will record details and the incident in our accident book
Your name and contact details when you log into our Wi-Fi
CCTV images from cameras on our premises
Automated Number Plate Recognition (ANPR)
We collect information about you in two different categories:
– Identifiable information
– this is information that allows us to identify you such as name and email address, telephone number etc.
– Anonymous information – we may collect information that does not personally identify you but categories you into a group or sector (e.g. age, marital status, lifestyle) and we can use this information to tailor our products and services more accurately
We can combine this information you provide with certain information we obtain from other sources. This can include:
– Electoral roll
– Credit reference agencies
– Demographic information
We process this information to:- Improve our ability to present you with offers which may be of interest to you
Where you have booked or received a quotation for a holiday with us, received a quotation for a holiday home purchase with us or own a holiday home with us. The legal basis for our use of this information is our legitimate interests in promoting and selling our services. You have the right to object to us processing this data at any time and our right to process data does not override your interests, fundamental rights and freedoms.

If you have not booked or received a quotation for a holiday with us, the legal basis for our use of this information is your consent. You have the right to withdraw your consent at any time.

validate your identity so that we can accept your booking or purchase
protect our business and you from fraud and other illegal activities

The legal basis for our use of this information is our legitimate interests in managing our business and promoting our services.

We use this information for the following purposes:

Providing the products, services and information that you ask us for and performing our obligations to manage your holiday booking or holiday home ownership services – all to ensure you have a great time with us.

Responding to messages from and corresponding with you regarding your booking or holiday home ownership and recording any communications.

The legal basis for our use of this information is our legitimate interest to protect our guests and business and to develop and improve our services.

Personal information you give us

We may collect personal information about you when you:

Fill in our “Contact Us” enquiry form
Fill in our “Ask a question…” form
Fill in our “Book a viewing” form
Fill in our “Stay up to date with our latest news” form
Request a brochure(s) from us
Contact us via email or by telephone for any reason
Log into our WiFi
Via CCTV on our premises

Personal information we collect automatically

When you visit our website or use our services, we may collect certain information automatically such as:

IP addresses (the name your computer uses to identify itself to us)
How you found our website
Dates and times that you visited our website
Which pages you visited
What products and services interest you
Our website uses “cookies” and other tracking technologies which are placed and stored on your computers’ hard drives, or in their browser memories, if you agree, when you visit our website. These are used for various purposes, including distinguishing you from other website visitors. By continuing to browse our website, you agree to our use of cookies and other tracking technologies. See section on Cookies Policy more detail.

Personal information we collect from other sources

We work with a number of other organisations such as payment processing companies, credit
reference agencies, internet search engines, marketing organisations and cookie providers who may provide us with information about you.

We may collect personal information from the following organisations:

Facebook
(only where you provide us information via direct messaging)
Google
(provides us with cookies to see how you are using our website)

How we use your personal information

To provide our website, process your request for information or your booking, we may use your
information in the following ways:

To provide you with the information, products and services that you have asked us for
To send out our other marketing information (where you have agreed)
To contact you about a request to view a holiday home we have up for sale
To fulfil any contracts, you have entered into with us
To provide you with Wi-Fi on our parks and in your holiday home
To provide you with marketing message when you are browsing other websites (but only
where you have consented to us doing so)
Analyse and tailor the products that we offer to you with your needs and interests
Comply with our legal obligations or as otherwise required by law or regulation
Prevent and detect fraud
To tell you about changes to our services or website
To help us develop our website to make it better for all users
To get your feedback on our website and services
To administer our website (such as troubleshooting, data analysis, research)
To keep our website safe and secure

Our legal basis for using your information

The law only allows us to use your personal information in certain limited circumstances. We have listed these below and what information they allow us to process.

1. Where you have consented to us using your personal information

When you submit information to us on our website, we will process that information in order to comply with your request for further information. We will also process personal details with your consent when you log into our Wi-Fi (unless you tell us not to).
We may provide you with marketing messages about our holiday parks and services when you are using the internet if you give us consent to do so.

2. Where we need to perform the contract, we have entered into with you

Examples of how we may use your information in order to comply with a contract that we have entered into with you:

When you confirm a holiday booking
To process your purchase of a holiday home and provide the services to accompany the purchase
To administer and provide the website (such as troubleshooting, data analysis, research)
To tell you about changes to our website
To help us (or the software developers) improve the website

3. Where it is necessary for our legitimate interests

We may provide you with marketing information about our own products and services similar to those that you have purchased or enquired about (unless you tell us to stop).
Our CCTV is used to ensure that our parks are kept safe and secure and we have a legitimate interest in ensuring the safety and security of our visitors and staff

4. Where we need to comply with a legal obligation

Examples of how we may use your information to fulfil a legal obligation

Keeping records for tax purposes
To inform the local authority and utilities companies if you purchase a holiday home

Our marketing

We may provide you with information about products, services, special offers, and other news where we feel these may interest you. We may use your information for market research and analysis including profiling so that we can ensure that we tailor our offers to your likes and needs.

Depending on what contact information you have given to us, we may contact you by email or post. We will only do this where you have consented to receiving such information from us.

You can opt out of such marketing at any time and if you wish to do so, please email us at privacy@lovatparks.com.

Our CCTV

We operate CCTV on our park to ensure that we can operate a safe environment for all our visitors and team members.

Sharing your personal information

Other third parties

We may share your information with certain other third parties including:

Our business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you
Our website providers who need to see your information in order to keep our website up and running
Analytics and search engine providers who analyse information about your use of our website and
help us to tailor the product and offers that we offer to you and other users
We work with the following organisations:
Google Mail – gmail.com

Legal requirements and law enforcement

We may also disclose your personal information to third parties:

If we sell our business in which case the personal information that we hold will be part of the transferred assets
If we are required by law, or in order to enforce or apply our terms of use. This includes exchanging information with other organisations for the purposes of fraud protection and credit risk reduction

Third party privacy policies

Our site may contain links to websites owned by other organisations. If you follow a link to another website, these websites will have their own privacy policy. We suggest that you check the policies of any other websites before giving them your personal information as we cannot accept responsibility for any other website.

Cookies

What are cookies?

Cookies are small text files that are stored by the browser you use on your computer or mobile device when you visit a website. All websites use cookies, primarily to:

Allow a website to work more efficiently
Make the site easier to navigate by remembering information you have entered
Customise the site by showing you information that is relevant to you

Cookies set by the website owner are called ‘first party cookies’. Cookies that have been set by parties other than the website owner are called ‘third party cookies’.

Why do we use them?

We use cookies to improve your website experience and to tailor it to your needs.

Examples of how we use cookies include:

To gather information which allows us to identify your platform and record sales
To ensure you are provided with correct and useful information during your visit to our site
To allow you to proceed through our checkout
To collect data which allows us to improve our services based on purchases and site usage
For statistical analysis purposes

What you need to know about the types of cookies that we use

Necessary – these help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies and therefore cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Preferences – these cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Statistics – these cookies allow us to count visits and traffic sources and improve
performance of our site. They help us to know which pages are the most and least popular
and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance. Statistical/performance cookies do not collect personal data.
Marketing – these cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you switch these cookies off at browser level, you will experience less targeted advertising.

Our lawful basis for collecting your personal information by using cookies is our ‘legitimate interest’ to develop and market our services. We believe that users of our websites have reasonable expectations that cookies will be collected and that you can opt out using browser settings.

Third party cookies

Some of the cookies on our website are not related to Haven and are placed by our advertising partners and other Third Parties. For example, if you visit a web page that contains embedded content, such as a YouTube video, the other website may send cookies to you. These third-party cookies may collect your personal data. Please note that we cannot be responsible for an external website’s content.

Common third party cookie providers

There are a small number of common third-party cookie providers for whom we provide more information:

Facebook

If you browse a page within our website which includes a Facebook product (e.g. a Like button), and you have a Facebook account, Facebook will use cookies to enable them to offer you relevant information and products. It also helps them understand the information they receive from you. Our website also uses a Facebook Pixel, which is a web beacon, to personalise advertising to you. You can manage your Facebook related marketing through the settings on your Facebook account.

Google Analytics

Google Analytics uses ‘cookies’ to help the website analyse how users use the site and does not store any personal information. The information generated by the cookies about your use of the website will be transmitted by your browser to Google on servers in the United States and other countries.

Google marketing platform

The website uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, Google Marketing Platform. These files enable Google to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with Google. With both cookies and pixels, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about Google Ads, including information about how to opt out of these technologies, go to:

https://www.google.com/intl/en/policies/privacy

You have the right to decide whether to accept or reject cookies. If you do not want to accept cookies you can change your browser settings. However, if you do this, please be aware that you may lose some functionality of the website. Each browser is different so please check the Help menu of your own browser to find out more about how to change your cookie preferences. You can control individual cookies on your browser at the Network Advertising Initiative’s website or at Your Ad Choices website.

Where we store your personal information

Storage of personal information

We are committed to ensuring that our suppliers have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse. All personal information you provide to us is stored on our secure servers or on secure servers operated by a third party located in the EEA. All third parties who provide services or software to us are required to sign a contract requiring them to have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse.