The Lovat Way: Our Values in Action

At Lovat Parks, our values aren’t just words — they’re the foundation of how we work, lead, and make a difference every day. In 2024, we brought our teams together to co-create The Lovat Way, a set of shared B Corp values that reflect who we are and the kind of business we strive to be. Through team workshops, roadshows, and feedback sessions, we shaped a framework that connects every person, every park, and every purpose-led decision. Our 2024 team survey showed that 89% of our people feel committed to our values, and 87% understand how they relate to their everyday roles, proof that our values are alive and well across our all levels of our business.

💚 We Care

We care deeply about our guests, our people, and the places we’re part of. Whether we’re supporting local charities, championing wildlife conservation, or celebrating our teams, care is at the heart of The Lovat Way.

💪 We Commit

Commitment drives us to our communities, to sustainability, and to creating a workplace that’s inclusive and empowering. From achieving B Corp certification to volunteering in local projects, we stand by our promises and follow through.

🤝 We Build Lasting Relationships

We believe in strong, meaningful connections with our team, guests, and partners. Our work with local suppliers, community groups, and fellow B Corps helps us build a network of relationships rooted in trust and shared purpose.

🌍 We Work for a Better Tomorrow

Everything we do is with the future in mind, for people and the planet. From reducing carbon and supporting renewable energy to launching our Positive Impact Report, we’re constantly looking for ways to create long-term, meaningful change.

🌱 Living The Lovat Way

Our values remind us why we do what we do: to care deeply, act responsibly, and always look ahead. The Lovat Way is more than a set of principles, it’s a promise to our people, our guests, and the communities we’re proud to call home.

Read more about The Lovat Way and our values in the Positive Impact Report.