Starting the Journey: Lovat Parks Hosts B Corp’s Giant B in Cornwall

Normally the centrepiece of B Lab UK’s HQ in London, the iconic 7 foot “Big B” went on tour to build understanding in all corners of the UK about the need to transform our economy for the better. Our focus at Lovat
was on sustainable tourism. We were asked to come up with creative ways to bring it to life so we featured it throughout Cornwall, getting the conversation started with our guests, owners and locals. From Padstow Harbour to Padstow Holiday Village finally resting on the clifftops of Harlyn, one of the Seven Bays. We were the first location in its 7 stop UK tour.

The significance of bringing this B to Lovat Parks Cornwall was to drive conversation around responsible tourism and this was covered in national news.

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